The $170bn American Muslim Consumer Market

Source: http://blog.muxlim.com/?p=372

By Guest Blogger Rafi-uddin Shikoh from Dinar Standard
Posted October 6th, 2009

A while ago, as I was going through my subscribed Time magazine, I was reminded of marketing sophistication in action. I noticed that the Ford Taurus advertisement on the back of my copy was different from another copy of Time magazine (same Edition) that was subscribed by a female colleague. Hers had a female in the ad (mine had no person) and the car was of a different color. Ford obviously was trying to appeal to us differently. Ford does more than customize its marketing communications as it also develops its products for various segments (rugged trucks, Mustang sports car, family mini-vans etc.)

America has indeed been the world’s most sophisticated consumer market and so no wonder its marketers are the most innovative. From major brands such as Ford, McDonalds, Coca-Cola, Disney, Apple, Citibank to smaller emerging brands, the level of market segmentation and target marketing in this vast/ diverse market is incredible. Customers are communicated and products customized based on needs that are categorized by demographic (gender, age, income, education, life-stage, ethnicity), psychographic (values, personality, lifestyles, hobbies), and behavioral (readiness, attitude, usage patterns, etc.) segmentations.

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Momix at Cairo Opera House

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University of California: Priceless

No Way Through

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How Islamic scholars/inventors changed the world

While the term “Islamic scholars” today may procure the image of religious men solely dedicated to theological studies of Islam, for centuries Islamic scholars have found inspiration from their faith to discover and innovate for the benefit of humanity. They found inspiration in such sayings of the Prophet Muhammad, “There is no disease that God has created, except that He has also created its cure” (Sahih Bukhari 7.582) and applied it to their lives and studies and went on to discover some of the most remarkable innovations in human history. In sharp contrast to the history of the relationship between science and religion in Europe, Islamic scholars were inspired by their faith to make scientific discoveries, all the while proclaiming the glories of God.

“In the creation of the heavens and the earth, and the alternation of the night and day, and the ships which sail the seas to people’s benefit, and the water which God sends down from the sky – by which He brings the earth to life when it was dead and scatters about in it creatures of every kind – and the varying direction of the winds, and the clouds subservient between sky and earth, there are indeed Ayat (proofs, evidences, signs, etc.) for people of understanding (who use their intellect)” (Qur’an 2:164).

Following article on Islamic scholars/inventors from The Independent, 1001 Inventions:

“From coffee to cheques and the three-course meal, the Muslim world has given us many innovations that we take for granted in daily life. As a new exhibition opens, Paul Vallely nominates 20 of the most influential- and identifies the men of genius behind them

1 The story goes that an Arab named Khalid was tending his goats in the Kaffa region of southern Ethiopia, when he noticed his animals became livelier after eating a certain berry. He boiled the berries to make the first coffee. Certainly the first record of the drink is of beans exported from Ethiopia to Yemen where Sufis drank it to stay awake all night to pray on special occasions. By the late 15th century it had arrived in Mecca and Turkey from where it made its way to Venice in 1645. It was brought to England in 1650 by a Turk named Pasqua Rosee who opened the first coffee house in Lombard Street in the City of London. The Arabic qahwa became the Turkish kahve then the Italian caffé and then English coffee.

2 The ancient Greeks thought our eyes emitted rays, like a laser, which enabled us to see. The first person to realise that light enters the eye, rather than leaving it, was the 10th-century Muslim mathematician, astronomer and physicist Ibn al-Haitham. He invented the first pin-hole camera after noticing the way light came through a hole in window shutters. The smaller the hole, the better the picture, he worked out, and set up the first Camera Obscura (from the Arab word qamara for a dark or private room). He is also credited with being the first man to shift physics from a philosophical activity to an experimental one.

3 A form of chess was played in ancient India but the game was developed into the form we know it today in Persia. From there it spread westward to Europe – where it was introduced by the Moors in Spain in the 10th century – and eastward as far as Japan. The word rook comes from the Persian rukh, which means chariot.

4 A thousand years before the Wright brothers a Muslim poet, astronomer, musician and engineer named Abbas ibn Firnas made several attempts to construct a flying machine. In 852 he jumped from the minaret of the Grand Mosque in Cordoba using a loose cloak stiffened with wooden struts. He hoped to glide like a bird. He didn’t. But the cloak slowed his fall, creating what is thought to be the first parachute, and leaving him with only minor injuries. In 875, aged 70, having perfected a machine of silk and eagles’ feathers he tried again, jumping from a mountain. He flew to a significant height and stayed aloft for ten minutes but crashed on landing – concluding, correctly, that it was because he had not given his device a tail so it would stall on landing. Baghdad international airport and a crater on the Moon are named after him.

5 Washing and bathing are religious requirements for Muslims, which is perhaps why they perfected the recipe for soap which we still use today. The ancient Egyptians had soap of a kind, as did the Romans who used it more as a pomade. But it was the Arabs who combined vegetable oils with sodium hydroxide and aromatics such as thyme oil. One of the Crusaders’ most striking characteristics, to Arab nostrils, was that they did not wash. Shampoo was introduced to England by a Muslim who opened Mahomed’s Indian Vapour Baths on Brighton seafront in 1759 and was appointed Shampooing Surgeon to Kings George IV and William IV.

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Rachel Maddow on Fort Hood Attack

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Round 2 of Rachel Maddow Exposes Anti-Islam Extremists in Congress

Round 1: Rachel Maddow Exposes Anti-Islam Extremists in Congress

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Jigsaw Love in Gaza

Jigsaw Love in Gaza
By Saifuddin Amath

At the market the other day a jigsaw puzzle caught the corner of my eye
The box claimed this puzzle is a life changer
A corny marketing scam but curiosity got the best of me
So I bought it

I ripped the plastic and opened the box
A 61 piece jigsaw puzzle
I was ready for the arduous challenge
I laid each piece picture side up
Immediately I spotted a pattern: two large human figures
I started piecing pieces together

I started with the right side of the puzzle
The image of a white dress was quickly pieced together
A wedding ceremony?
After 30 minutes, I finished the image of a soon-to-be-wed woman
She wore a simple beautiful white dress with a full veil complementing a beautiful sunset in the background

Half-complete I start with the other half of the puzzle
I sorted the jigsaw pieces looking for body parts of the second figure
Soon I discerned parts of a head, some clothing material, one leg, one half leg, one hand, a white cap
But for some reason I could not find the eyes, the other hand, and the other half of the leg
Befuddled, I started to piece the pieces together
The resulting image was a male figure with clean white clothes contrasted with the background of rubble
It was still incomplete as I needed three more pieces
I was still missing his eyes and half of his right leg and his left hand

I then noticed a plastic bag with a booklet in the jigsaw puzzle box
I picked up the bag and to my delight I found the three missing pieces
When I laid the pieces picture side up in preparation for the final insertions I was taken aback
Two of the pieces were just solid colors–white and grey–definitely not a visible body part
To my relief the last piece at least contained his missing left hand
I inserted the white puzzle piece where his eyes were supposed to be
I then placed the grey puzzle piece where his missing right leg half should be
Letting out a sigh the final piece was of the man’s left hand, resulting in the joining of the hands of the woman and man

The puzzle was complete
A wedding ceremony with a man and woman holding hands
The sun shone bright amidst the sea of rubble
But the image did not look right…
The man was missing his right leg and had white cloth covering his eyes
Perplexed I decided to read the booklet—initially I thought it was weird that a puzzle contained an instruction booklet…

I turned to the first page:
It looks like you are finished with the puzzle. The man’s name is Mahmoud, a Palestinian man of 21 years of age. On the ninth day of the 2008/2009 Gazan invasion by the Israelis, he was dining with his friends in his neighbor’s house. Suddenly an Israeli bomb left him without eyesight and a leg. To the shock of many, even with his crippling injuries, his fiancé, Rana of 26 years of age, still proceeded with the marriage preparations. She had this to say, “He lost his sight and his leg, but no bomb can ever take his heart, and he will never lose his sense of love. I can’t understand why some people see what we are doing as hard; no marriage is easy. This is a life-long commitment, for better or worse.” Mahmoud’s father added, “So I thank God every day for sending Rana. She not only made my son happy, but she made all of us smile when we thought we would never smile again.” Their wedding marks what most of us fail to see, flourishing love despite severe conditions. Enduring love is a state of mind rather than simply a state of being or owning.

I sat there with a smile and then stood up with watery eyes, the same stricken eyes that could seemingly eliminate any oppressive force with a glance. I then decided to take action.

I went back to the same store and picked up a puzzle that claims to show how to solve the conflict in Palestine. We’ll see how long this takes to assemble…Jigsaw Love in Gaza

The story described of Mahmoud and Rana is based on a true story:
http://electronicintifada.net/v2/article10714.shtml

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CAIR Video: Rachel Maddow Exposes Anti-Islam Extremists in Congress

Source: http://www.youtube.com/watch?v=E271Es21vaM, http://www.youtube.com/user/CAIRtv

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Laga Reh – Shehzad Roy (With English Subtitles)

As an American-born Muslim to Pakistani parents, it often disgusts me to see the pop culture society of Pakistan thriving in such a devastating time in its history. But this music video seemed to offer some hope into the evolving discussion of even the pop music industry.

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